ESPN should focus more on utilizing their talentWritten by Josh Hoffert (@WhatTheHOFF)
Sports reporting and media have come a long way since newspaper columns. At times, I see the industry keeps pushing forward. Other times, however, it takes a huge step back. It’s not because of the talent that is out there, but more about how that talent is being utilized. This short article is about the graph above; ESPN mentioned Tim Tebow’s name 3,520 times during the course of 2012. That is overwhelming to say the least.
I want to start by saying that I mostly enjoy ESPN. Pardon The Interruption and Around The Horn are excellent shows. Tony Kornheiser and Michael Wilbon are two of my personal influences. ESPN’s 30 for 30 series is complete perfection. The reporting combined with the storytelling in the series is outstanding.
So why do I find myself cringing, at times, when I turn the network on? Perhaps it is called “over reporting”, or maybe it’s called “in it for the ratings”. Whatever it is, it needs to stop.
No one ever needs to hear Tim Tebow’s name mentioned on one network 3,520 times in a year, no offense Timothy. It blows my mind to get 24 hour coverage of the Patriots signing what is essentially a third-string quarterback. How incredible can that story really be?
I do understand the intrigue surrounding Tebow and the fact that he is going to create more story lines than the typical athlete. That does’t mean I want to spend my entire day hearing his name and watching the same highlight reels of the guy.
Honestly, it is not just Tebowmania either. Since “Tebowing” eventually became a fad, there was “RG3ing”, “Linsanity” and “Kaepernicking” . It seems that forcing a fad may lead to better ratings, but certainly not better sports reporting.
Again, I enjoy ESPN most of the time. It’s the first thing on my TV in the morning and usually the last thing on it at night. They have some great sports coverage along with some great reporters and analysts. I find myself asking “WhatTheHOFF?” because mentioning one person’s name that many times a year on a single network is enough to make anyone change the channel. Stop manufacturing stories and start utilizing the talent you have.